The workshops are a ‘beginner’s guide’ to demographic trends, and Social Media/Web2.0/Enterprise2.0 technologies.

Typical content includes:

  • Demographic trends
  • How Gen X, Y, Z and baby boomers are using social media
  • Definition of terms such as social media, Web 2.0, Enterprise 2.0, Government 2.0
  • Introduction to social media sites eg.  Facebook, LinkedIn, MySpace, Bebo
  • Introduction to virtual world sites eg. Second Life
  • Introduction to more common tools eg Wiki, RSS Feed, Twitter, Blogs, Photosharing
  • Video and YouTube
  • Examples of how these are being used for business, government, study and social engagement
  • Risks and benefits for individuals and organisational users of this media


Workshops can be tailored in length and content to suit the needs of the target group or event.  Suggested workshops include: 

An Essential Update for the Busy Manager

This workshop can be run as an annual update for management groups, or is an excellent workshop for establishing a future focus at a strategic planning day. It is also great if you are looking for a post lunch energiser at a conference, while also wanting to provide contemporary information.  

Essential Knowledge for Human Resource (HR) Professionals

Web 2.0 is no longer just a fad for kids. It is a way of communicating for all demographic groups and communication is an essential skill for HR practitioners. Find out how and why organisations have chosen to allow/not allow their employees to use Facebook or LinkIn, or are trying to build other internal social networking sites. Consider whether a virtual world, video, wiki or blog would assist your research, collaboration, information distribution, recruitment, or training needs. What are the risks and how can these be minimised?

Employee Work/Life Strategy 

To show you value your employees and a work/life balance, you may consider conducting half day or  lunch time seminars to assist them to gain a better understanding of  Web 2.0 technologies (e.g. My Space, Facebook, YouTube, LinkedIn, Second Life, Flickr), and how they/their children/their parents/their friends can use these to stay connected. What are the risks and how can these be minimised